Roche Navify™ Pass
Committing to be ready for the next pandemic
Roche has more than 100,000 people across 100 countries that are pushing back the frontiers of healthcare. Working together, they’ve become one of the world’s leading research-focused healthcare groups. Their success is built on innovation, curiosity and diversity.
Teaming up with Roche Information Solutions
It was November 2019 when COVID-19 started. The world was not ready for a pandemic of this magnitude with symptoms of an atypical pneumonia-like illness that did not respond well to standard treatments. Within a few months, it spread across the globe. By 11 March 2020, there were more than 118,000 cases in 114 countries and 4,291 deaths. The WHO declared COVID-19 a pandemic. Hospitals across the globe were packed with patients with COVID symptoms and were unable to take care of patients who had severe life-threatening situations.
Roche Information Solutions (RIS) was formed to focus on providing integrated digital solutions and data capabilities for diagnostics labs, clinics, and patients. Their first move was to set up a team, gather feedback from existing customers and align their mission to discover what patients needed the most whilst allowing health care providers to support other patients.
Rethinking a pandemic strategy
The situation that came to light during this pandemic showed that together with Roche, we would not only support current COVID-19 cases, but through a deep understanding of the patient journey, also expand the platform for future pandemics that will require test kits. This forward thinking greatly influenced sales not only in the EU and USA, but also in the Australian and Asian markets.
Doing now what patients need next
2022 was a remarkable year for Roche and for the health care industry to make a deeper understanding of what it means to tackle a pandemic. It is a first step in a long journey to build a more inclusive health care system and understand what the next pandemic could look like. At the core of Roche’s identity is the idea of the future of the health care industry. They are now in the process of working with Impossible to modernize that core idea for a new era-the future of health care where everyone feels welcome.
Impossible’s Planet Centric Design methodology works by developing solutions to individual problems that have wider planetary benefits. Using the UN’s Sustainable Development Goals (SDGs) as a guide, we think carefully about designing products and services that contribute to these larger planetary objectives.
NAVIFY Pass directly contributes to SDGs 3 and 9 - boosting health and wellbeing, and fostering innovation respectively by committing to serve the needs in society, from both a personal and professional perspective.
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